1. Contact Info
Make yourself easy to get ahold of. Your phone number should be big, easy to read, and with click-to-call coding enabled, if possible. Your contact form, too, should be easy to find—especially since many look for help and services after normal business hours. Then, to make it clear you’re a local company, include your address so that it’s easy to find.
2. Be Unique
Content is great for SEO—the more, the better. But the kicker is that when you copy and paste content, it’s known as “duplicate content,” which is a surefire way to get penalized by search engines. The best advice here is to write what you know: write about your services, your history, and more!
3. Call to Actions
When there’s a big red button, it’s hard not to press it. A strong call to action, like “Read More,” “Improve Your Website,” or “Sign Up Now” is a big, shiny beacon that calls to your site visitors. It also makes it easy for them to find out where to click to do what they came to your site to do.
Last but not least, your site should be easy to use. This means presenting information and choices in a clear and concise way, avoiding ambiguity, and placing important items in appropriate areas. Think of all your best experiences with websites: they usually have all the information you’re looking for right where you need it. That should always be the goal.
If you’re hesitant to update your website because it’s not easy to work with, then maybe it’s time to think about a website redesign. Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning website design and coding to the highest quality SEO practices, we’ve made telling your business’ story our first priority.
- Meta Description
- Tags (alt, title)
- Links (internal, external, broken, relevant, authoritative, meta, tags)
- Domain Name(s)
- Content (quality, quantity)
- Images (quality, links, tags)
- Videos (tags, quality, links, meta)
- Site Map
- Flow (navigation)
Thousands of viewers are turning to YouTube in the place of cable, and every minute, over 100 hours of material is uploaded onto the video sharing site. Being successful on the platform might seem daunting—after all, how do you make sure that your content is seen?
The answer is surprisingly simple: marketing experience. Part of market research is identifying algorithms of popular platforms like YouTube, which rank videos according to keywords, audience retention, likes, dislikes, subscribers, and comments. So how do you make the most of your budding YouTube presence?1. Choose the Right Keywords
Your first job is choosing all keywords relevant to your video. Use brand-specific verbiage and try out YouTube Auto Suggest for a springboard.
2. Title It Right
Write a title that’ll grab your audience but still define your video. Be straightforward, and don’t fall victim to being “clickbait-y.”
3. Get Every Last Detail
Make sure that your description is detailed and has plenty of keywords. Include a link to subscribe to you, as well as links to any merchandise, playlists, or websites you own.
You can also grow your business with effective features like Re-Targeting, Pay Per click, non-Skippable :15s, and more.
Still feeling overwhelmed by the idea of market and keyword research? Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning brand and marketing strategy to designing your video advertisements, crafting media plans, building your social media presence, and more.
Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.
With the right strategies, digital marketing through content is one of the most reliable ways to reach your target market. As an online marketer or entrepreneur, it is part of your responsibilities to stay up-to-date with the latest content marketing news to stay ahead of the game—that means acknowledging the rise of viral content, a.k.a., content that gets so popular you can’t stop seeing it on your social media feeds. And if there’s one thing the Super Bowl has taught us, it’s that advertising is especially good at this.
Here are 10 ads that we just couldn’t get out of our heads.
This is one cleaning product ad that feels a little dirty—and that’s exactly how it got the attention it did. From seeing the beloved Mr. Clean dance suggestively with a mop to showing us a little more of a stranger’s marriage than any of us really bargained for, this commercial is one we just can’t bleach away.
Lay’s knows it’s audience—we as a people just love competitions and weird-tasting food. And if there’s anything that’s sure to go viral, it’s food challenges. With flavors like Wasabi and Ginger, Cappuccino, New York Reuben, and so many more, people ate up the opportunity to try new things.
In a society that’s taking real leaps and bounds in body positivity, 2013’s Real Beauty Sketches was a refreshing short film from Ogilvy & Mather which aimed to show us that our worst beauty critics are ourselves.
Aimed at disrupting the “pink aisle” and inspiring the future generation of female engineers, GoldieBlox released an in-your-face commercial about a trio of girls who create a Rube Goldberg machine to change the channel from beauty queens to brainy queens—and we can’t help but love it.
What was once a brand for an older demographic got a hilariously macho refresh with the recent campaign. The quick-paced, ridiculous humor struck the perfect chord with a younger generation.
There’s just something about a refined woman with a British accent talking about toilets that the internet was happy to get behind.
Although the Pepsi Max was just a prop in the high-octane commercial featuring a prank where Jeff Gordon, NASCAR driver, scared the willies out of a car salesman, the video still leaves us craving the stuff.
The Muscles from Brussels performing a split between two trucks managed to show viewers how perfectly controlled a Volvo truck can be.
It was the perfect combination—a challenge video and the promise of raising awareness for Amyotrophic Lateral Sclerosis, or “ALS.” Movie stars and YouTube celebrities alike filled buckets with freezing ice water and filmed the now-sensational videos that brought attention to a rare disease that, as of writing, still has no cure.
This is one warning we won’t ignore. Dreamed up by Metro Trains Melbourne, Dumb Ways to Die™ is a visceral warning about staying safe on the trains. And it’s probably one we’ll see in our vibrantly-colored nightmares from now on.
Going viral means starting with strong content. We’re one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video, and more.
Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.
- The Consumer Barometer Survey 2014/2015, U.S.