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Clean Up Your Viral Advertising Act

Wednesday, February 22, 2017

With the right strategies, digital marketing through content is one of the most reliable ways to reach your target market. As an online marketer or entrepreneur, it is part of your responsibilities to stay up-to-date with the latest content marketing news to stay ahead of the game—that means acknowledging the rise of viral content, a.k.a., content that gets so popular you can’t stop seeing it on your social media feeds. And if there’s one thing the Super Bowl has taught us, it’s that advertising is especially good at this.

Here are 10 ads that we just couldn’t get out of our heads.

Mr. Clean

This is one cleaning product ad that feels a little dirty—and that’s exactly how it got the attention it did. From seeing the beloved Mr. Clean dance suggestively with a mop to showing us a little more of a stranger’s marriage than any of us really bargained for, this commercial is one we just can’t bleach away.


Do Us a Flavor [Lay’s]

Lay’s knows it’s audience—we as a people just love competitions and weird-tasting food. And if there’s anything that’s sure to go viral, it’s food challenges. With flavors like Wasabi and Ginger, Cappuccino, New York Reuben, and so many more, people ate up the opportunity to try new things.


Real Beauty Sketches [Dove]

In a society that’s taking real leaps and bounds in body positivity, 2013’s Real Beauty Sketches was a refreshing short film from Ogilvy & Mather which aimed to show us that our worst beauty critics are ourselves.


GoldieBlox - Girls

Aimed at disrupting the “pink aisle” and inspiring the future generation of female engineers, GoldieBlox released an in-your-face commercial about a trio of girls who create a Rube Goldberg machine to change the channel from beauty queens to brainy queens—and we can’t help but love it.


Old Spice

What was once a brand for an older demographic got a hilariously macho refresh with the recent campaign. The quick-paced, ridiculous humor struck the perfect chord with a younger generation.


Poo-Pourri

There’s just something about a refined woman with a British accent talking about toilets that the internet was happy to get behind.


Pepsi Max Test Drive

Although the Pepsi Max was just a prop in the high-octane commercial featuring a prank where Jeff Gordon, NASCAR driver, scared the willies out of a car salesman, the video still leaves us craving the stuff.


Volvo Epic Split - Jean-Claude Van Damme

The Muscles from Brussels performing a split between two trucks managed to show viewers how perfectly controlled a Volvo truck can be.


#ALS Ice Bucket Challenge

It was the perfect combination—a challenge video and the promise of raising awareness for Amyotrophic Lateral Sclerosis, or “ALS.” Movie stars and YouTube celebrities alike filled buckets with freezing ice water and filmed the now-sensational videos that brought attention to a rare disease that, as of writing, still has no cure.


Dumb Ways to Die

This is one warning we won’t ignore. Dreamed up by Metro Trains Melbourne, Dumb Ways to Die™ is a visceral warning about staying safe on the trains. And it’s probably one we’ll see in our vibrantly-colored nightmares from now on.


Going viral means starting with strong content. We’re one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video, and more.


Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.

Share the Love on Social Media

Friday, January 13, 2017
Love is in the air—but is it for your brand? Your consumers are tapping into the internet more than ever, with 82 percent of smartphone users turning to a search engine when looking for a local business¹. How can you make sure your shiny product ends up on their social media feeds? 

 1.) Consumers Just Wanna Have Fun 
Just think about the posts that grab your eye. More than anything, your consumer wants to have fun—and there are so many ways to accommodate that. Whether appealing to your target audience's desire to do, desire to buy, or desire to know, make sure that your posts are something you would want to click on! 

 2.) Pull on their Heartstrings 
We’re not saying to be the next George R. R. Martin—but he does get an awful lot of views. It’s been proven that emotional headlines will get you more clicks². Although it’s not always easy to craft the perfect headline, CoSchedule.co’s Free Headline Analyzer can help you craft and hone the ideal title for your talks. 

 3.) Make Sure the Timing is Right 
Sometimes it’s hard to tell when it’s the ideal time to say something—thankfully, KISSmetrics has taken the guesswork out of it³. Blog content is read primarily around 11 a.m. and Monday is the best day for publishing content. And Twitter? TrackMaven figured out that tweets are retweeted most on Sundays. 

 4.) Pretty as a Picture 
Nine times in ten, while scrolling through your Facebook or Twitter feed in bed, you’ve clicked on no fewer than five articles just because the pictures grabbed your eye. That’s why it’s important to try and find pictures for all of your posts to pull in the widest audiences. 

 But how do you figure out the perfect words for your emotional headline? How are you supposed to keep track of your social media statistics when you have so many other things you’re juggling. Never fear—Never Boring is here. 

We’re one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video, and more. 

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists. 

Get In Shape for the New Year

Thursday, December 29, 2016

The New Year is when resolutions are made, salads are put on the menu, and anything from budgeting to traveling is put on the itinerary. But do you have any plans to refresh your business? If your business is slowing down, give it that energizing pick-me-up it needs with some New Year’s Resolutions. But where to focus your efforts?


A Fresh Perspective

The best way to understand what a customer wants it to look at the project through their eyes. What do they want out of it? What is their goal, and what are their ideals? Figure out your customer—and then, figure out exactly what they want. It’s as easy as stepping into their shoes, and it’ll improve their experience tenfold.


Integrating Change into Your Lifestyle

According to Stanford.edu, you may be overlooking the “application interface,” which is how well your product integrates into products your target demographic is already making use of. Your product can be anything from an app to an Apple—what really matters is how easily your potential consumer can use it in their daily habits. A seamless blend can mean becoming a part of your customer’s day-to-day, which keeps you and your product constantly in mind.


Staying Fit

Once you’ve figured out how to meet the customer’s perspective, and how to integrate your product into their daily life, it’s important not to fall back into old habits. Keep giving the customer exactly what they’re looking for and going the extra mile to do the job in the way that they know you can.


What about finding that balance in the first place? Sometimes it’s hard to create a gameplan or know what will work for specific demographics. Never fear—Never Boring is here.


We’re one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video, and more.

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.


Reference: Where Does Your Product Fit the Market

4 Tips to Rock Holiday Marketing

Monday, December 05, 2016
Don’t have any plans for your marketing this holiday season? Ho-ho-hold on, there (we’ve been waiting all year to use that). This time of year is when customers are buying most—so you need some way of getting their attention. But how to do that? Hold onto your garlands: we’ve got four tips for rocking the tinsel out of your marketing game. 

Christmas spending is on the rise again—at least according to Gallup’s 2015 poll. Americans planned to spend $830 during the holiday season last year. This kind of revenue is something you can’t afford to miss. So how to bring in customers? 

By getting into the spirit of the season, of course! 

#1 — Reward the best customers It’s always worth it to let your best customers know that you appreciate their business. Show them by rewarding them with tickets, discounts, and whatever else your business might have to offer.

 #2 — Hand out stocking stuffers Have any branded items that you can hand out? From mugs to pens, this is a great way to not only have the customer remember you, but also to feel remembered by you. 

#3 — Get a company jingle out there People start listening to holiday music as early as November. So why not get something else stuck in their head? Make sure your customers have your name on their mind when they get ready to step out and shop. It can even be as simple as your own crew singing “We wish you a merry Christmas.” 

Give a listen to our own holiday merry-making!  

#4 — Run a photo contest People love taking holiday pictures—so why not engage your customers by inviting them to share? Try an ugly sweater photo competition. If there’s one thing people love to show off, it’s their ugly sweaters!  

Wish you had a few more tips for business know-how? That’s where Never Boring can help. We’re one of the few full-service advertising agencies that covers all the bases, from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video, and more. 

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.

'Tis the Season of Giveaways

Wednesday, November 16, 2016
You need people talking about your brand—now. But how can you do it? 

Giveaway campaigns can give you the extra boost you need. Not only can they put your name out there, but also help collect email addresses and form partnerships with businesses who choose to collaborate with you. But giveaways don’t always go well—maybe you hardly drummed up any attention and ended up giving away an expensive prize for little to no yield. So what can you do? 

A full service ad agency like Never Boring can help with that. 

Here are six easy steps to starting up your giveaway: 

1. Get down to the nitty gritty details and figure out how this giveaway can benefit you. From sales to generated emails, identify what’s important and then start planning. But, and this is important, never say anything is “free!” Once you’ve got this down, plan how long you want the giveaway to last: anywhere from a few months leading up to a grand opening or five or so days for a flash giveaway. 

2. Pick a prize that could be relevant to anyone in your audience. This can be anything from a snazzy watch to go with your t-shirts, books from featured speakers at a conference, or design work from your agency. 

 3. Host the giveaway on multiple platforms. You’ll especially want to create blog posts that relate to your giveaway, such as including an ad for the giveaway or writing a feature on your prize. 

 4. Tell everyone! Create digital banner ads, send out fun email blasts, and heavily promote on social media with engaging and quirky posts. 

5. When the giveaway draws to a close, make sure to post about last-minute offers. Make it bold. Make it exciting! Make it Never Boring. 

6. Follow-up is crucial—you need to email and announce the winner, as well as all those who entered. And don’t forget to let everyone know to stay tuned for future news from you. That is the point, after all! 

Even with tips, giveaways are still very involved and complicated to tackle—that’s where Never Boring can help. We’re one of few full-service advertising agencies that covers all the bases, from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video and more. 

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.

Scared of Your Online Reputation?

Monday, September 26, 2016
It’s 2016. Do you know where your online reputation stands?

Maybe you haven’t given your online reputation any thought. Maybe you’ve let your Facebook and Twitter profiles fall to the wayside in favor of other, bigger projects. Social media can’t be that important, can it? Actually, in today’s competitive market, an online reputation can make or break a brand. So, how do you build it?

Present a Human Side
According to the Guardian’s “Why Your Reputation is Key to Your Brand,” the most important part of building an online reputation is creating a human presence. Give your business that personal touch that’s so important to building trust just by presenting the best version of yourself to both loyal and potential customers. And the easiest way to do that? You can do it in three words.

Three Magic Words
Co-Founder of Talented Ladies Club Hannah Martin shared an important insight in the same Guardian article. Finding three ways to describe yourself as a business is integral, and can be used as a springboard for marketing strategies. Martin states that what businesses go on the record as saying reflects their personal brand. Therefore, it’s especially important to establish what your brand is and what you want to be known for so that even the smallest Tweet fits your business.

Social Media is Key
And speaking of, have you been keeping track of your social media accounts? Facebook, Twitter, and LinkedIn profiles are a must. Facebook profiles that are updated rank better on search engines, and LinkedIn helps businesses rack up personal rankings on search engines.

Never Boring can help your business discover or further develop its brand—and everything else that follows. We’re one of few full-service advertising agencies that cover all the bases, from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge film and more.

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.

How to Make Your Website Work for You

Friday, August 12, 2016
If you’re part of 54 percent of people, you’re probably reading this on your mobile device, according to Litmus.com’s Email Analytics. 

It’s reasons like this that make it so vital to have a responsive website—essentially, a web design that reacts to the size of the user’s screen. And now that so many users are accessing websites via mobile device, a responsive website design is crucial. 

In fact, if the first result in a search isn’t mobile-friendly, 40 percent of people will choose a different search result, according to Julien Renaud of Versio2.com. Google’s latest update even gives preference to mobile-friendly websites, ranking them higher on search engine result pages.

 And it’s not just important to be responsive—a well-designed website with an accessible user interface is important for not only gaining but keeping customers. An organized website is much easier to browse, after all. Customer-centric web design utilizes tidy navigation links and buttons on the page, and improves the user experience of your website. 

Don’t know where to start? 

We’re a full-service advertising agency that covers all the bases, from award-winning websites to maximizing social media and design. That means, no matter the project, your brand will always be consistent. We have our entire experienced web department under one roof, leaving you with one perfect, cohesive website. It’s in our code. 

Never Boring can help you decide how to efficiently design your website to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our web department.

 Business Benefits of a Responsive Website - Versio2.com: http://www.versio2.com/blog/business-benefits-responsive-website 

Litmus.com’s Email Analytics: https://litmus.com/blog/category/stats

The Benefits of Supporting Your Community

Tuesday, July 19, 2016
Being a business that supports the local community won’t just make you feel good—it’ll make your business feel good, too. One key advantage of small business is its proximity to the local culture, and supporting what’s important in the community is beneficial for countless reasons. Primarily, you’re lending a hand to the causes that matter and are close to you—but you’re also increasing the visibility of your business. 

This can be an enormous aid to small businesses, seeing as small, local businesses understand the local climate better than a large or outsourced business ever could. You can choose to support local events, host your own event, or even sponsor Chamber of Commerce events. 

“Events tend to be local in nature, and often require an understanding of nuances in the local markets,” says Howard Givner, Executive Director of the Event Leadership Institute, in an the article Three Best Practices for Using Event Marketing to Reach Customers in Local Markets on Marcom.com. “The most successful event marketing campaigns work with agencies or partners that have experience putting ‘boots on the ground’ in the given cities, and know how best to design and execute on the local level.” 

As a local agency, Never Boring can help your business get its foot in the door—and everything else that follows. We’re a full-service advertising agency that covers all the bases, from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge film and more. 

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.

Make Your Message with a Bang!

Wednesday, June 29, 2016
Did you know you can use the power of emotions to make your sales take off? With great power comes great responsibility, however, meaning that first you have to acquaint yourself with what emotions you’ll appeal to. Understanding these can help your ability to craft effective marketing messages. On that note, here are 5 tips and tactics that are proven to increase sales.

1. Brand Loyalty
Even if you’re not a fan of Starbucks, seeing the little green siren on countless cups in countless hands can have a psychological effect on you. It’s in human nature to want to belong, and brand loyalty is one of the many ways we can feel that way. Brand loyalty can be achieved with established brand storytelling, by connecting with customers and anticipating needs, and providing a consistent and personalized experience—something that a full-service agency like Never Boring can help you with.

2. Scarcity
That t-shirt you’ve been eyeing for weeks has finally gone on sale— but there’s only one left in your size! This principle, called the “Scarcity Principle,” motivates people to snatch up countless Livingsocial and Groupon deals while never even using them. This principle can be invoked any number of ways: Kickstarter discounts, eBay auctions, anniversary sales, one-of-a-kind specials, clearance sales, daily deals, or by promising that only a limited amount of product remains.

3. Cause-Related
It’s easy to love a company that outwardly supports humanitarian measures. Much like the ever-popular Lush, with its strong policy of not using animal testing for any of its products, consumers tend to think positively of companies who communicate their charitable support. When it comes down to it, consumers are willing to invest in what matters to them.

4. Trust
It’s important for a consumer to trust you in order to build a loyal customer base. Good reviews bring in good business! Domino’s was frank in their pizza turnaround, and with that, consumers were willing to give the brand another try.

5. Instant Gratification
When you see a headline like “Lose 10 Pounds in 10 Days,” or are presented with a deal like “buy a cup, get a free drink,” the promise of reward is made and it makes the temptation that much sweeter. We’re a culture that wants things right here, right now. This principle, called the “pleasure principle,” ensures that if you can provide consumers with consistent, instant gratification, the business will roll in.

Even knowing these tips, it can be hard to put them into action. That’s why it’s important to get an advertising agency that covers all the bases. We specialize in brand and marketing strategy, and can help develop your brand.

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing experts.

Is Your Brand Feeling a Little Confused?

Monday, May 23, 2016
If you have anything from a restaurant with a “fusion” menu to a book crossing too many genres, you might be losing business, according to Stanford GSB research. Your customers— in fact, all customers— prefer anything they can easily categorize. 

But what if you do have a variety of services? Should you really have to consider changing to suit market trends? What if there was a way to keep the range while avoiding the confusion? 

It might not seem like that big a problem. So you have a lot of variety. Doesn’t that mean you’ll reach a larger audience of customers? Not exactly.

In fact, according to Stanford’s research, and more like it, crossing boundaries makes it hard for people to grasp what you’re all about— and because of that, they might seek out something simpler. 

And it’s not just restaurants and books that run into this issue. Actors working across genres, sellers posting items in numerous categories, cross-genre films, and software producers with several offerings all suffer from the same problem. 

But there is hope. There are ways you can keep your variety: A proper marketing team. Ad agencies employ marketing experts and designers to create the most cohesive image of your company so that you can put your best foot forward. 

With the proper marketing, your business can be a peanut-butter- and-jelly sushi masterpiece—or whatever else you want it to be. A marketing team can help you find your strengths and play to them, as well as visually organize your mission in a way that’s both appealing and comprehensive. 

Sometimes when you have more than one company handling your brand, you’ll end up with different agencies for your ads, your signs, and your video. This can lead to missing fonts and even more confused messages. But Never Boring is a marketing agency that covers all the bases. We can help develop your brand, from logo to fully-navigable website, furnished with graphics and videos tailored to your business. 

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today for a free consultation with our marketing experts.