This week ‘we got 5’ key items you need to know if you are new to social media. And, if you’re not new, then this is just a little reminder. Truthfully, there are a plethora of key things you need to know, but we don’t want to scare you off just yet.
Before asking your target audience to join your world and spend time on your page, go to them. Read what interests them, what matters to them—what are they saying? Get to know your audience and you will get their attention. But ONLY if you are providing them with content that adds value to their lives.
Give them a clear, hardcore brand. Through focused content marketing and social media strategy, you have a better chance at getting an engaged audience. Being focused on the content your intended audience will want to engage with, rather than focusing on any and all content for a broad audience, has a much better and longer-lasting outcome.
As Slater from Dazed and Confused said, “hey man, it’s quality, not quantity.” The two key items above help you obtain the type of quality connections you want engaging with your social media. If you have 1k quality fans, followers, etc. that interact with your content, this is much better than having 5k connections that only paid attention to you via the first interaction.
PATIENCE IS A VIRTUE
The first thing we tell our clients when engaging in social media for the first time is that social media is a labor of love. Social media is far from “being discovered.” Blood, sweat and tears go into quality content and audience engagement. There is no such thing as, “Cool, so I just have to like, post, like, post, like, post….” Reaching an audience of quality takes time and patience—a lot of patience. However, it’s worth the wait.
What happens when implementing the aforementioned? Compounding. When your audience is truly authentic and goes to you for that quality content you give them on a weekly or daily basis, they share it with their 100+ quality friends. And it’s not only on one social media platform—it spreads across other social platforms. Which means your content is spreading across the internet, which means a better chance of your content populating when Google comes across it during keyword searches.
These are just 5 out of 10 key items we wanted to share with you. Read it, bookmark it, print it out, whatever helps you marinate on it the best. Next week, we are going to give you 5 more to ponder on.
Now, we hope we didn’t scare you too badly, but if we did, just know you can pick up the phone, give us a ring and we’ll take care of your company’s social media for you. In fact, Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning brand and marketing strategy to creating your video advertisements, we’ve made telling your business’ story our first priority.
Never Boring can help you decide how to efficiently market your business to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.
1. Contact Info
Make yourself easy to get ahold of. Your phone number should be big, easy to read, and with click-to-call coding enabled, if possible. Your contact form, too, should be easy to find—especially since many look for help and services after normal business hours. Then, to make it clear you’re a local company, include your address so that it’s easy to find.
2. Be Unique
Content is great for SEO—the more, the better. But the kicker is that when you copy and paste content, it’s known as “duplicate content,” which is a surefire way to get penalized by search engines. The best advice here is to write what you know: write about your services, your history, and more!
3. Call to Actions
When there’s a big red button, it’s hard not to press it. A strong call to action, like “Read More,” “Improve Your Website,” or “Sign Up Now” is a big, shiny beacon that calls to your site visitors. It also makes it easy for them to find out where to click to do what they came to your site to do.
Last but not least, your site should be easy to use. This means presenting information and choices in a clear and concise way, avoiding ambiguity, and placing important items in appropriate areas. Think of all your best experiences with websites: they usually have all the information you’re looking for right where you need it. That should always be the goal.
If you’re hesitant to update your website because it’s not easy to work with, then maybe it’s time to think about a website redesign. Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning website design and coding to the highest quality SEO practices, we’ve made telling your business’ story our first priority.
- Meta Description
- Tags (alt, title)
- Links (internal, external, broken, relevant, authoritative, meta, tags)
- Domain Name(s)
- Content (quality, quantity)
- Images (quality, links, tags)
- Videos (tags, quality, links, meta)
- Site Map
- Flow (navigation)
Thousands of viewers are turning to YouTube in the place of cable, and every minute, over 100 hours of material is uploaded onto the video sharing site. Being successful on the platform might seem daunting—after all, how do you make sure that your content is seen?
The answer is surprisingly simple: marketing experience. Part of market research is identifying algorithms of popular platforms like YouTube, which rank videos according to keywords, audience retention, likes, dislikes, subscribers, and comments. So how do you make the most of your budding YouTube presence?1. Choose the Right Keywords
Your first job is choosing all keywords relevant to your video. Use brand-specific verbiage and try out YouTube Auto Suggest for a springboard.
2. Title It Right
Write a title that’ll grab your audience but still define your video. Be straightforward, and don’t fall victim to being “clickbait-y.”
3. Get Every Last Detail
Make sure that your description is detailed and has plenty of keywords. Include a link to subscribe to you, as well as links to any merchandise, playlists, or websites you own.
You can also grow your business with effective features like Re-Targeting, Pay Per click, non-Skippable :15s, and more.
Still feeling overwhelmed by the idea of market and keyword research? Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning brand and marketing strategy to designing your video advertisements, crafting media plans, building your social media presence, and more.
Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.