Never Boring

How can Never Boring help your business?

Are You Ready for Your Closeup? Video Marketing

Tuesday, September 12, 2017
Ever since the introduction of film, videos have stood out—in theatres, on websites, and on social media. The best part about video marketing is that you can take a lot of information and deliver it to the customer in a short amount of time, which is much more palatable than a page full of copy. But how do you get your company ready for the video marketing sphere? 

The Big Picture 
Tweets and Facebook posts are scheduled, and videos should be too. Much like you would with advertisements, think of your video marketing plan in terms of a campaign. What stories can you divide into segments? Once you’ve decided, map out a schedule, and consider releasing them in preparation for a big launch or announcement.
  
Short and Sweet 
Another good idea is to keep your message short. Even in video form, less can be more—take Boomerang for example. Watching that latte slowly fill to the top, the foam gently bumping the rim, makes it even more tantalizing to make time for a coffee run than a still image would. And when users are scrolling through their social media, a short, autoplaying video is perfect to catch their attention.  

Testimonials 
Better yet, hand the mic to your current customers and let them tell your potential customers how great you are. Testimonials are proven to be incredibly effective. You might even hold a competition and let your customers submit videos to showcase your product. 

 So—are you ready for your closeup? Get your company in front of the customer without all the text.

Cracking the Whip on Your Website

Friday, September 08, 2017
Websites are a little bit like roommates. There are a lot of them that are really handy and helpful—but a deceptive amount that don’t like to pull their own weight. So, how do you get your website off the couch to wash a dish for once? Or, rather, how do you get your website to work for you?

These four simple rules can help turn visitors to your site into customers. 

1. Contact Info
Make yourself easy to get ahold of. Your phone number should be big, easy to read, and with click-to-call coding enabled, if possible. Your contact form, too, should be easy to find—especially since many look for help and services after normal business hours. Then, to make it clear you’re a local company, include your address so that it’s easy to find. 

 2. Be Unique
Content is great for SEO—the more, the better. But the kicker is that when you copy and paste content, it’s known as “duplicate content,” which is a surefire way to get penalized by search engines. The best advice here is to write what you know: write about your services, your history, and more! 

 3. Call to Actions
When there’s a big red button, it’s hard not to press it. A strong call to action, like “Read More,” “Improve Your Website,” or “Sign Up Now” is a big, shiny beacon that calls to your site visitors. It also makes it easy for them to find out where to click to do what they came to your site to do. 

4. Usability
Last but not least, your site should be easy to use. This means presenting information and choices in a clear and concise way, avoiding ambiguity, and placing important items in appropriate areas. Think of all your best experiences with websites: they usually have all the information you’re looking for right where you need it. That should always be the goal.  

If you’re hesitant to update your website because it’s not easy to work with, then maybe it’s time to think about a website redesign. Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning website design and coding to the highest quality SEO practices, we’ve made telling your business’ story our first priority. 


Time is Ticking: Urgency in Copy

Tuesday, September 05, 2017
As the old adage goes: time is money. Knowing how to write targeted emails to your customers can not only save you time, but also net you more business in the long run. The answer to why is simple: because time is always ticking. There are deadlines, lunch meetings, and important pitches that rely on an overbooked calendar. What’s making your service stand out?  

At the end of the day, your readers want something out of you. They want a call-to-action, either to better themselves or to improve their business. This call-to-action makes your words worth their time investment. And two words can help influence their decision to give you a call: 

Act Now. 

There’s nothing like a deadline to get people moving. If your offer has an expiration date, the likelihood of your email or social media post being read and responded to increases exponentially. For example, the words “ending today” or “expires next Friday” enforces a deadline that gives your offer the added perk of the scarcity principle. 

Surely you’re familiar with it. If there’s only one shirt left in your size—even if it’s a shirt you’re only lukewarm on—you’re more likely to buy it just so you don’t miss out on the opportunity if you change your mind later. This is the thought process behind deadlines: this window of opportunity will not be open forever, and what if you need it after it’s closed? 

Sometimes it’s hard to find the right words to not only successfully include a timeline, but also phrase it with a diplomatic and unforgettable hook. If you get stuck, never fear: Never Boring is here.

Be an SEO Master

Wednesday, August 23, 2017
What is SEO? 

Search Engine Optimization, or better known as SEO, is the work and practice of increasing and obtaining quantity and quality traffic to your website through organic searches. 

As you are aware, there are a ton of ads that pop up on SERPs (Search Engine Results Pages). These are NOT organic. Organic traffic comes from websites that are implementing good SEO tactics and procedures and making sure their SEO is in line with the algorithm of the moment.  

That said, you want to pay attention to the quality of traffic coming to your website, as well. Quality traffic is when a user/visitor is visiting your site because they were told by Google (or whichever SERP they were using) that your website will have what they are looking for. If someone is researching Orange Theory (gyms) but ends up on a site that talks about orange the fruit, this would NOT be quality traffic for the site specific to oranges because the visitor would immediately leave the site or, better known as, bounce (more on that in the following lesson).  

The quantity of your traffic starts to increase once Google trusts that your website is outfitted with proper SEO and has the information users are looking for. (There’s a lot that goes into this but we’ll get into this, yup... in the following lesson).  

How Does It Work…? 

Well, think of it as the cool kid telling everyone that the new kid, Johnny, is cool… The cool kid tells everyone at school that Johnny is cool. So, of course, everyone is going to want to hang out with Johnny because he’s been approved and deemed cool by the cool kid… The cool kid ‘organically’ got to know (searched) Johnny, assessed (reviewed or “crawled”) his coolness and deemed (ranked) him cool (1/3 [first page/third position]).  

Google is doing the same thing… 
When you conduct a search, Google sends out what they call spiders to crawl a plethora of websites that have information (content, meta, tags, keywords, phrase, etc.) that may match the search you typed (or said) into your search engine (Google, Bing, Yahoo!, etc). The spiders then bring back the information they found from the websites they crawled and start to build an index. 

At this point, the index is put through an algorithm (set of rules) to assess if the website holds enough information to answer your query and is following the algorithm that has been put into place. (Essentially, the search engine is assessing which website has the most and accurate information to answer your query while following the algorithm). 

Once this has been assessed, it ranks the websites in order of quality (coolness) and they then show up/rank in order of quality on your SERP.  

Now, all of that is the work of the search engine (SE…). What comes next, is the work of THE OPTIMIZER. 

seOptimization 

The optimization of SEO is where the digital world is in need of a human’s touch – and a lot of it.  

Optimization is where we humans have the opportunity to do great things for our website(s). This is where we make sure we outfit and optimize our website so the cool kid is going to deem us cool. (Very important when being the NKOTB/new website). 

Optimizing a website entails many, many, many elements, and takes many, many, many forms. From title tags, alt tags and internal links to meta descriptions, filters, external links and even domain name authority, optimizing a website takes detail, work, and patience.  

Here is a list of just some of the main elements an optimizer is in charge of and will need to implement when doing proper SEO:
  1. Meta Description 
  2. Tags (alt, title) 
  3. Links (internal, external, broken, relevant, authoritative, meta, tags) 
  4. Domain Name(s) 
  5. Content (quality, quantity) 
  6. Images (quality, links, tags) 
  7. Videos (tags, quality, links, meta) 
  8. Site Map 
  9. Pages 
  10. Flow (navigation) 

Dictionary 

Meta Description: A ~160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. (More of on-page SEO later).  

Tags: 
Alt: Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell website viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.  
Title: A title tag is an HTML element that specifies the title of a web page, image and link(s). Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. 

Links: 
Link Building: Link building is the process of acquiring hyperlinks from other websites to your own. 
HyperLink: A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. 
Anchorlink: An anchor link is a link on a page that brings you to a specific place on that page. 

Domain Name: The part of a network address (url) that identifies it as belonging to a particular domain (url). 

Site Map: An XML (eXtensible Markup Language) file that is full of your individual web page’s urls. A sitemap’s purpose is to provide easy access to all the pages of the website so the crawlers do not miss a page. (Think of it as a Page of Content). 

The Obvious but Imperative: 
Images and Video: Must be of high quality, proper and working links, meta descriptions and tags. 

Content:  Must be informative, be of quality writing and quantity (standard is about 1200/pg.). 

Page(s): The number of pages on a website.

Flow: How the user navigates throughout the website.

Your Business’ Campfire Story

Monday, July 10, 2017
Deep in the parks, and late at night, there have been reports of a strange creature. It’s not known for speaking in much more than clipped sentences that crackle through a radio. It repeats fragments of concise phrases and songs that are almost impossible to forget. The words nag at you—tug at your brain—but it isn’t until you’re already in the store that you realize it’s too late. 

You’ve fallen victim to The Marketer

Although, these days, our brains have caught wise to marketing messages. We’re subject to so many advertisements that only the special ones stand out. And of those special few, it’s the ones that tell stories that you really remember.  
Stories work on an emotional level, bringing your business closer to the consumer in a way that requires a genuine connection. For millennials in particular, products become desirable because they have, in some way, been given a connection to us—whether through emotion, brand loyalty, or because the company stands for something we find important. 

But how do you write a story that connects with your client base? Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning brand and marketing strategy to designing your video advertisements, we’ve made telling your business’ story our first priority. 

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.

How to Be YouTube Famous

Wednesday, May 31, 2017

Thousands of viewers are turning to YouTube in the place of cable, and every minute, over 100 hours of material is uploaded onto the video sharing site. Being successful on the platform might seem daunting—after all, how do you make sure that your content is seen?

The answer is surprisingly simple: marketing experience. Part of market research is identifying algorithms of popular platforms like YouTube, which rank videos according to keywords, audience retention, likes, dislikes, subscribers, and comments. So how do you make the most of your budding YouTube presence?

1. Choose the Right Keywords
Your first job is choosing all keywords relevant to your video. Use brand-specific verbiage and try out YouTube Auto Suggest for a springboard.

2. Title It Right
Write a title that’ll grab your audience but still define your video. Be straightforward, and don’t fall victim to being “clickbait-y.”

3. Get Every Last Detail
Make sure that your description is detailed and has plenty of keywords. Include a link to subscribe to you, as well as links to any merchandise, playlists, or websites you own.

You can also grow your business with effective features like Re-Targeting, Pay Per click, non-Skippable :15s, and more.


Still feeling overwhelmed by the idea of market and keyword research? Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning brand and marketing strategy to designing your video advertisements, crafting media plans, building your social media presence, and more.

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.

Killing Your Darlings

Tuesday, April 25, 2017
 Let’s get real here: no one is going to read five pages of copy. They might not even read the whole article. You have only a sentence to catch a reader’s attention. 

 So strip down. 

 I know you’re probably very attached to your page of copy, but in a medium-sized news article, the average reader will only read the first and last paragraphs. So what do you do if you have a message that needs their full attention? 

Kill your darlings. Snip out the excess copy. Get to the meat of the issue so that your readers get instant access to your message. Your mission, if you choose to accept it: decide what that message is. What’s important to you and your business? Write it down. Refine it. And only then can you sell it. 

Problems packing that persuasive punch? Looks like you might need a Copywriter—and where better than from an award-winning agency? 

 Never Boring is one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to designing your advertisements, crafting zingy headlines, and writing those commercials you can’t get out of your head.

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.

Print is Not Dead

Friday, March 24, 2017
When Borders declared bankruptcy, many thought it was the death knell for printed books—and there was a popular opinion that magazines were going to follow close behind. But recent studies have shown the exact opposite: print isn’t dying, it’s thriving. That means that print advertisements show even more ROI than you might think. 

ROI, or “Return on Investment,” is the measure of how effective an investment has been. In this case, it means the efficiency of print advertising. And oh boy, do we have some numbers for that. 

According to NewsMedia Alliance’s collection of research, 63 percent of American adults read printed articles in an average week. In fact, the City and Regional Magazine Association (CRMA) found that those who read regional magazines tend to be affluent, well-educated, and tend to make purchases based on the ads in print publications.  

Still not convinced? Benchmarketing for Newsworks’ research shows that periodical advertising even works in concert with online display ads, making them 4x more effective. And Miratech found that readers retain more information while reading print—results echoed by Two Sides North America’s U.S. survey where 88 percent of respondents expressed that they could retain information better when read on printed paper.  

Does all this have your head spinning? How do you develop a print campaign and design it so it stands out, is conceptually strong, and gets a better response than the competition? Stop the presses—we have your answer. Never Boring is one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to designing your advertisements, crafting media plans, building your social media presence, and more. 

 Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.

Clean Up Your Viral Advertising Act

Wednesday, February 22, 2017

With the right strategies, digital marketing through content is one of the most reliable ways to reach your target market. As an online marketer or entrepreneur, it is part of your responsibilities to stay up-to-date with the latest content marketing news to stay ahead of the game—that means acknowledging the rise of viral content, a.k.a., content that gets so popular you can’t stop seeing it on your social media feeds. And if there’s one thing the Super Bowl has taught us, it’s that advertising is especially good at this.

Here are 10 ads that we just couldn’t get out of our heads.

Mr. Clean

This is one cleaning product ad that feels a little dirty—and that’s exactly how it got the attention it did. From seeing the beloved Mr. Clean dance suggestively with a mop to showing us a little more of a stranger’s marriage than any of us really bargained for, this commercial is one we just can’t bleach away.


Do Us a Flavor [Lay’s]

Lay’s knows it’s audience—we as a people just love competitions and weird-tasting food. And if there’s anything that’s sure to go viral, it’s food challenges. With flavors like Wasabi and Ginger, Cappuccino, New York Reuben, and so many more, people ate up the opportunity to try new things.


Real Beauty Sketches [Dove]

In a society that’s taking real leaps and bounds in body positivity, 2013’s Real Beauty Sketches was a refreshing short film from Ogilvy & Mather which aimed to show us that our worst beauty critics are ourselves.


GoldieBlox - Girls

Aimed at disrupting the “pink aisle” and inspiring the future generation of female engineers, GoldieBlox released an in-your-face commercial about a trio of girls who create a Rube Goldberg machine to change the channel from beauty queens to brainy queens—and we can’t help but love it.


Old Spice

What was once a brand for an older demographic got a hilariously macho refresh with the recent campaign. The quick-paced, ridiculous humor struck the perfect chord with a younger generation.


Poo-Pourri

There’s just something about a refined woman with a British accent talking about toilets that the internet was happy to get behind.


Pepsi Max Test Drive

Although the Pepsi Max was just a prop in the high-octane commercial featuring a prank where Jeff Gordon, NASCAR driver, scared the willies out of a car salesman, the video still leaves us craving the stuff.


Volvo Epic Split - Jean-Claude Van Damme

The Muscles from Brussels performing a split between two trucks managed to show viewers how perfectly controlled a Volvo truck can be.


#ALS Ice Bucket Challenge

It was the perfect combination—a challenge video and the promise of raising awareness for Amyotrophic Lateral Sclerosis, or “ALS.” Movie stars and YouTube celebrities alike filled buckets with freezing ice water and filmed the now-sensational videos that brought attention to a rare disease that, as of writing, still has no cure.


Dumb Ways to Die

This is one warning we won’t ignore. Dreamed up by Metro Trains Melbourne, Dumb Ways to Die™ is a visceral warning about staying safe on the trains. And it’s probably one we’ll see in our vibrantly-colored nightmares from now on.


Going viral means starting with strong content. We’re one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video, and more.


Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.

Share the Love on Social Media

Friday, January 13, 2017
Love is in the air—but is it for your brand? Your consumers are tapping into the internet more than ever, with 82 percent of smartphone users turning to a search engine when looking for a local business¹. How can you make sure your shiny product ends up on their social media feeds? 

 1.) Consumers Just Wanna Have Fun 
Just think about the posts that grab your eye. More than anything, your consumer wants to have fun—and there are so many ways to accommodate that. Whether appealing to your target audience's desire to do, desire to buy, or desire to know, make sure that your posts are something you would want to click on! 

 2.) Pull on their Heartstrings 
We’re not saying to be the next George R. R. Martin—but he does get an awful lot of views. It’s been proven that emotional headlines will get you more clicks². Although it’s not always easy to craft the perfect headline, CoSchedule.co’s Free Headline Analyzer can help you craft and hone the ideal title for your talks. 

 3.) Make Sure the Timing is Right 
Sometimes it’s hard to tell when it’s the ideal time to say something—thankfully, KISSmetrics has taken the guesswork out of it³. Blog content is read primarily around 11 a.m. and Monday is the best day for publishing content. And Twitter? TrackMaven figured out that tweets are retweeted most on Sundays. 

 4.) Pretty as a Picture 
Nine times in ten, while scrolling through your Facebook or Twitter feed in bed, you’ve clicked on no fewer than five articles just because the pictures grabbed your eye. That’s why it’s important to try and find pictures for all of your posts to pull in the widest audiences. 

 But how do you figure out the perfect words for your emotional headline? How are you supposed to keep track of your social media statistics when you have so many other things you’re juggling. Never fear—Never Boring is here. 

We’re one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video, and more. 

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.