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We Got 5 On It

Friday, November 10, 2017

This week ‘we got 5’ key items you need to know if you are new to social media. And, if you’re not new, then this is just a little reminder. Truthfully, there are a plethora of key things you need to know, but we don’t want to scare you off just yet.


LISTEN

Before asking your target audience to join your world and spend time on your page, go to them. Read what interests them, what matters to them—what are they saying? Get to know your audience and you will get their attention. But ONLY if you are providing them with content that adds value to their lives.


STAY FOCUSED

Give them a clear, hardcore brand. Through focused content marketing and social media strategy, you have a better chance at getting an engaged audience. Being focused on the content your intended audience will want to engage with, rather than focusing on any and all content for a broad audience, has a much better and longer-lasting outcome.


IT’S QUALITY

As Slater from Dazed and Confused said, “hey man, it’s quality, not quantity.” The two key items above help you obtain the type of quality connections you want engaging with your social media. If you have 1k quality fans, followers, etc. that interact with your content, this is much better than having 5k connections that only paid attention to you via the first interaction.


PATIENCE IS A VIRTUE

The first thing we tell our clients when engaging in social media for the first time is that social media is a labor of love. Social media is far from “being discovered.” Blood, sweat and tears go into quality content and audience engagement. There is no such thing as, “Cool, so I just have to like, post, like, post, like, post….” Reaching an audience of quality takes time and patience—a lot of patience. However, it’s worth the wait.


COMPOUNDING

What happens when implementing the aforementioned? Compounding. When your audience is truly authentic and goes to you for that quality content you give them on a weekly or daily basis, they share it with their 100+ quality friends. And it’s not only on one social media platform—it spreads across other social platforms. Which means your content is spreading across the internet, which means a better chance of your content populating when Google comes across it during keyword searches.


These are just 5 out of 10 key items we wanted to share with you. Read it, bookmark it, print it out, whatever helps you marinate on it the best. Next week, we are going to give you 5 more to ponder on.


Now, we hope we didn’t scare you too badly, but if we did, just know you can pick up the phone, give us a ring and we’ll take care of your company’s social media for you. In fact, Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning brand and marketing strategy to creating your video advertisements, we’ve made telling your business’ story our first priority.

Never Boring can help you decide how to efficiently market your business to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.

Be Heard with SEO

Wednesday, November 01, 2017
We all use it. We’ve been talking about it for the past year or two, and us SEOs have definitely felt the affects of the rise in use. We’re talking about (drum roll, please), “voice search.” 

SEO is constantly changing, you’ve heard us say this over and over again. However, instead of this change primarily coming from Google’s change in algorithm, the changes are stemming from the rise in voice search. In fact, Google predicts that by 2020, over half of queries will be voice search.

Snip Snip…  
So, why are we talking about this with you today? Because voice search is changing the SEO game and expectations of users, but most of all, changes how you need to write and implement your snippets—also known as meta descriptions (we covered this topic about a month ago—check it out if you missed it).  

Stone Temple Consulting reported that close to 30 percent of 1.4 million Google queries tested show Featured Snippets. These snippets are what lead users and potential clients and customers to your website. The more informative and concise you can be with your available 160 characters, the more likely someone will click on your link/snippet to read the full article... However, what you need to remember with voice search, is that the results are said aloud and only one is chosen by your voice search friend. 

Tails of Keywords  
Keywords are no longer just keywords. Keywords are still imperative and much-needed. However, they’re needed in more of a long-tail form. 

Because voice search is on the rise and becoming more popular to use, the way we form our keywords are needed in a more natural tone. What we’re getting at essentially is to narrow in on the information of your product or service. Listen to your customers and clients—what are they asking you? What are the queries that are being searched? Strategically answer those questions with long-tail keywords. 

Blog Optimization  
Another way to prepare and optimize for voice search is answer popular search queries through your blog. Now, this is figuratively—don’t literally answer the question flat out. For example, you don’t want to answer a question with a simple, yes or no, and that’s it. Answer the question, but expand and explain why, how, or whatever else you need to lengthen the answer and blog. You still have to remember that Google expects good, relevant content and high word count. That said, a cool and easy way to get started is with Q&As. List the question and give an insightful and robust answer. This is the one time you don’t have to be worried about being long-winded… unless, of course, you end up on a completely different subject. 

Other Helpful Tips 
When more than a third of snippets contain an image, it would behoove you to add an image, video, infographics, bullet points, etc. And, if the article/blog is long, Google actually provides a “Read More” button leading to the remainder of the content—your website. Which, is the point anyway.

Are You Ready for Your Closeup? Video Marketing

Tuesday, September 12, 2017
Ever since the introduction of film, videos have stood out—in theatres, on websites, and on social media. The best part about video marketing is that you can take a lot of information and deliver it to the customer in a short amount of time, which is much more palatable than a page full of copy. But how do you get your company ready for the video marketing sphere? 

The Big Picture 
Tweets and Facebook posts are scheduled, and videos should be too. Much like you would with advertisements, think of your video marketing plan in terms of a campaign. What stories can you divide into segments? Once you’ve decided, map out a schedule, and consider releasing them in preparation for a big launch or announcement.
  
Short and Sweet 
Another good idea is to keep your message short. Even in video form, less can be more—take Boomerang for example. Watching that latte slowly fill to the top, the foam gently bumping the rim, makes it even more tantalizing to make time for a coffee run than a still image would. And when users are scrolling through their social media, a short, autoplaying video is perfect to catch their attention.  

Testimonials 
Better yet, hand the mic to your current customers and let them tell your potential customers how great you are. Testimonials are proven to be incredibly effective. You might even hold a competition and let your customers submit videos to showcase your product. 

 So—are you ready for your closeup? Get your company in front of the customer without all the text.

Cracking the Whip on Your Website

Friday, September 08, 2017
Websites are a little bit like roommates. There are a lot of them that are really handy and helpful—but a deceptive amount that don’t like to pull their own weight. So, how do you get your website off the couch to wash a dish for once? Or, rather, how do you get your website to work for you?

These four simple rules can help turn visitors to your site into customers. 

1. Contact Info
Make yourself easy to get ahold of. Your phone number should be big, easy to read, and with click-to-call coding enabled, if possible. Your contact form, too, should be easy to find—especially since many look for help and services after normal business hours. Then, to make it clear you’re a local company, include your address so that it’s easy to find. 

 2. Be Unique
Content is great for SEO—the more, the better. But the kicker is that when you copy and paste content, it’s known as “duplicate content,” which is a surefire way to get penalized by search engines. The best advice here is to write what you know: write about your services, your history, and more! 

 3. Call to Actions
When there’s a big red button, it’s hard not to press it. A strong call to action, like “Read More,” “Improve Your Website,” or “Sign Up Now” is a big, shiny beacon that calls to your site visitors. It also makes it easy for them to find out where to click to do what they came to your site to do. 

4. Usability
Last but not least, your site should be easy to use. This means presenting information and choices in a clear and concise way, avoiding ambiguity, and placing important items in appropriate areas. Think of all your best experiences with websites: they usually have all the information you’re looking for right where you need it. That should always be the goal.  

If you’re hesitant to update your website because it’s not easy to work with, then maybe it’s time to think about a website redesign. Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning website design and coding to the highest quality SEO practices, we’ve made telling your business’ story our first priority. 


Time is Ticking: Urgency in Copy

Tuesday, September 05, 2017
As the old adage goes: time is money. Knowing how to write targeted emails to your customers can not only save you time, but also net you more business in the long run. The answer to why is simple: because time is always ticking. There are deadlines, lunch meetings, and important pitches that rely on an overbooked calendar. What’s making your service stand out?  

At the end of the day, your readers want something out of you. They want a call-to-action, either to better themselves or to improve their business. This call-to-action makes your words worth their time investment. And two words can help influence their decision to give you a call: 

Act Now. 

There’s nothing like a deadline to get people moving. If your offer has an expiration date, the likelihood of your email or social media post being read and responded to increases exponentially. For example, the words “ending today” or “expires next Friday” enforces a deadline that gives your offer the added perk of the scarcity principle. 

Surely you’re familiar with it. If there’s only one shirt left in your size—even if it’s a shirt you’re only lukewarm on—you’re more likely to buy it just so you don’t miss out on the opportunity if you change your mind later. This is the thought process behind deadlines: this window of opportunity will not be open forever, and what if you need it after it’s closed? 

Sometimes it’s hard to find the right words to not only successfully include a timeline, but also phrase it with a diplomatic and unforgettable hook. If you get stuck, never fear: Never Boring is here.

Be an SEO Master

Wednesday, August 23, 2017
What is SEO? 

Search Engine Optimization, or better known as SEO, is the work and practice of increasing and obtaining quantity and quality traffic to your website through organic searches. 

As you are aware, there are a ton of ads that pop up on SERPs (Search Engine Results Pages). These are NOT organic. Organic traffic comes from websites that are implementing good SEO tactics and procedures and making sure their SEO is in line with the algorithm of the moment.  

That said, you want to pay attention to the quality of traffic coming to your website, as well. Quality traffic is when a user/visitor is visiting your site because they were told by Google (or whichever SERP they were using) that your website will have what they are looking for. If someone is researching Orange Theory (gyms) but ends up on a site that talks about orange the fruit, this would NOT be quality traffic for the site specific to oranges because the visitor would immediately leave the site or, better known as, bounce (more on that in the following lesson).  

The quantity of your traffic starts to increase once Google trusts that your website is outfitted with proper SEO and has the information users are looking for. (There’s a lot that goes into this but we’ll get into this, yup... in the following lesson).  

How Does It Work…? 

Well, think of it as the cool kid telling everyone that the new kid, Johnny, is cool… The cool kid tells everyone at school that Johnny is cool. So, of course, everyone is going to want to hang out with Johnny because he’s been approved and deemed cool by the cool kid… The cool kid ‘organically’ got to know (searched) Johnny, assessed (reviewed or “crawled”) his coolness and deemed (ranked) him cool (1/3 [first page/third position]).  

Google is doing the same thing… 
When you conduct a search, Google sends out what they call spiders to crawl a plethora of websites that have information (content, meta, tags, keywords, phrase, etc.) that may match the search you typed (or said) into your search engine (Google, Bing, Yahoo!, etc). The spiders then bring back the information they found from the websites they crawled and start to build an index. 

At this point, the index is put through an algorithm (set of rules) to assess if the website holds enough information to answer your query and is following the algorithm that has been put into place. (Essentially, the search engine is assessing which website has the most and accurate information to answer your query while following the algorithm). 

Once this has been assessed, it ranks the websites in order of quality (coolness) and they then show up/rank in order of quality on your SERP.  

Now, all of that is the work of the search engine (SE…). What comes next, is the work of THE OPTIMIZER. 

seOptimization 

The optimization of SEO is where the digital world is in need of a human’s touch – and a lot of it.  

Optimization is where we humans have the opportunity to do great things for our website(s). This is where we make sure we outfit and optimize our website so the cool kid is going to deem us cool. (Very important when being the NKOTB/new website). 

Optimizing a website entails many, many, many elements, and takes many, many, many forms. From title tags, alt tags and internal links to meta descriptions, filters, external links and even domain name authority, optimizing a website takes detail, work, and patience.  

Here is a list of just some of the main elements an optimizer is in charge of and will need to implement when doing proper SEO:
  1. Meta Description 
  2. Tags (alt, title) 
  3. Links (internal, external, broken, relevant, authoritative, meta, tags) 
  4. Domain Name(s) 
  5. Content (quality, quantity) 
  6. Images (quality, links, tags) 
  7. Videos (tags, quality, links, meta) 
  8. Site Map 
  9. Pages 
  10. Flow (navigation) 

Dictionary 

Meta Description: A ~160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. (More of on-page SEO later).  

Tags: 
Alt: Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell website viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.  
Title: A title tag is an HTML element that specifies the title of a web page, image and link(s). Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. 

Links: 
Link Building: Link building is the process of acquiring hyperlinks from other websites to your own. 
HyperLink: A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. 
Anchorlink: An anchor link is a link on a page that brings you to a specific place on that page. 

Domain Name: The part of a network address (url) that identifies it as belonging to a particular domain (url). 

Site Map: An XML (eXtensible Markup Language) file that is full of your individual web page’s urls. A sitemap’s purpose is to provide easy access to all the pages of the website so the crawlers do not miss a page. (Think of it as a Page of Content). 

The Obvious but Imperative: 
Images and Video: Must be of high quality, proper and working links, meta descriptions and tags. 

Content:  Must be informative, be of quality writing and quantity (standard is about 1200/pg.). 

Page(s): The number of pages on a website.

Flow: How the user navigates throughout the website.

Your Business’ Campfire Story

Monday, July 10, 2017
Deep in the parks, and late at night, there have been reports of a strange creature. It’s not known for speaking in much more than clipped sentences that crackle through a radio. It repeats fragments of concise phrases and songs that are almost impossible to forget. The words nag at you—tug at your brain—but it isn’t until you’re already in the store that you realize it’s too late. 

You’ve fallen victim to The Marketer

Although, these days, our brains have caught wise to marketing messages. We’re subject to so many advertisements that only the special ones stand out. And of those special few, it’s the ones that tell stories that you really remember.  
Stories work on an emotional level, bringing your business closer to the consumer in a way that requires a genuine connection. For millennials in particular, products become desirable because they have, in some way, been given a connection to us—whether through emotion, brand loyalty, or because the company stands for something we find important. 

But how do you write a story that connects with your client base? Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning brand and marketing strategy to designing your video advertisements, we’ve made telling your business’ story our first priority. 

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.

How to Be YouTube Famous

Wednesday, May 31, 2017

Thousands of viewers are turning to YouTube in the place of cable, and every minute, over 100 hours of material is uploaded onto the video sharing site. Being successful on the platform might seem daunting—after all, how do you make sure that your content is seen?

The answer is surprisingly simple: marketing experience. Part of market research is identifying algorithms of popular platforms like YouTube, which rank videos according to keywords, audience retention, likes, dislikes, subscribers, and comments. So how do you make the most of your budding YouTube presence?

1. Choose the Right Keywords
Your first job is choosing all keywords relevant to your video. Use brand-specific verbiage and try out YouTube Auto Suggest for a springboard.

2. Title It Right
Write a title that’ll grab your audience but still define your video. Be straightforward, and don’t fall victim to being “clickbait-y.”

3. Get Every Last Detail
Make sure that your description is detailed and has plenty of keywords. Include a link to subscribe to you, as well as links to any merchandise, playlists, or websites you own.

You can also grow your business with effective features like Re-Targeting, Pay Per click, non-Skippable :15s, and more.


Still feeling overwhelmed by the idea of market and keyword research? Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning brand and marketing strategy to designing your video advertisements, crafting media plans, building your social media presence, and more.

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.

Killing Your Darlings

Tuesday, April 25, 2017
 Let’s get real here: no one is going to read five pages of copy. They might not even read the whole article. You have only a sentence to catch a reader’s attention. 

 So strip down. 

 I know you’re probably very attached to your page of copy, but in a medium-sized news article, the average reader will only read the first and last paragraphs. So what do you do if you have a message that needs their full attention? 

Kill your darlings. Snip out the excess copy. Get to the meat of the issue so that your readers get instant access to your message. Your mission, if you choose to accept it: decide what that message is. What’s important to you and your business? Write it down. Refine it. And only then can you sell it. 

Problems packing that persuasive punch? Looks like you might need a Copywriter—and where better than from an award-winning agency? 

 Never Boring is one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to designing your advertisements, crafting zingy headlines, and writing those commercials you can’t get out of your head.

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.

Print is Not Dead

Friday, March 24, 2017
When Borders declared bankruptcy, many thought it was the death knell for printed books—and there was a popular opinion that magazines were going to follow close behind. But recent studies have shown the exact opposite: print isn’t dying, it’s thriving. That means that print advertisements show even more ROI than you might think. 

ROI, or “Return on Investment,” is the measure of how effective an investment has been. In this case, it means the efficiency of print advertising. And oh boy, do we have some numbers for that. 

According to NewsMedia Alliance’s collection of research, 63 percent of American adults read printed articles in an average week. In fact, the City and Regional Magazine Association (CRMA) found that those who read regional magazines tend to be affluent, well-educated, and tend to make purchases based on the ads in print publications.  

Still not convinced? Benchmarketing for Newsworks’ research shows that periodical advertising even works in concert with online display ads, making them 4x more effective. And Miratech found that readers retain more information while reading print—results echoed by Two Sides North America’s U.S. survey where 88 percent of respondents expressed that they could retain information better when read on printed paper.  

Does all this have your head spinning? How do you develop a print campaign and design it so it stands out, is conceptually strong, and gets a better response than the competition? Stop the presses—we have your answer. Never Boring is one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to designing your advertisements, crafting media plans, building your social media presence, and more. 

 Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.