Never Boring

Never Boring

5 Reasons Why Updating Your Website Is A Good Idea

Thursday, May 17, 2018

5 Reasons Why Updating Your Website Is A Good Idea

The thought of updating a website typically sends shivers down the spine of most business owners. In the beginning, there’s a thrill of something new and getting the face of the business out there on the internet. But then, once the realization of how hard it is to actually build and develop a website sinks in, as the good ‘ol B.B. King said, “The thrill is gone, baby.”

That said, if you ‘check-in’ with your website regularly, it’s actually not that bad. Think of your car, for example. If you take it in for its oil changes, keep it clean, get your inspections done, etc., it tends to be a lot smoother and easier to maintain and run for quite some time. However, if you let it go and don’t pay attention to making sure it’s up-to-date with its maintenance, you’ll find yourself down a rabbit hole of issues - similarly with your website.

So, we thought we would give you “maintenance tips” for your website. If you have questions, you know where to find us!

1. Aesthetic Appeal

Your website is the face of your business. If the face of your business doesn’t look good, a consumer’s impression of your business will not be good. If your website looks out of date and out of touch with the times, your customers and potential customers will think the same of your business. Don’t give the impression that your business can’t grow with your audience, its needs, and expectations.

2. Code Consciences

At the first glance of coding—the stuff that lives behind the scenes of a website—most want to look away and not even want to begin to understand what appears to be gibberish. But it’s that hard-to-understand gibberish that makes a website look good and function so smoothly. So ignoring the ever-changing world of web development and coding can be a costly mistake. For example, if your website was built 3 or 4 years ago, there is a good possibility that the code inside your website may not be needed like it was needed 4 years ago. This can slow the functionalities of your website down. Trust us, you do not want a slow loading website.

3. Creative Content

Despite what you may think, people still read. But, if they’re going to read, it'd better be good and it'd better be informative. People turn to Google (or the internet, in general) for information. So, if you’re providing minimal content to your visitors, you’ll get minimal interaction in return - from both visitors and Google. Remember pop icon Madonna who lived in a material world? Well, today we’re living in an informative world and we are informative girls (and boys). And remember, informative does not mean it has to be boring - get creative with your content!

4. Fetching Google and SEO

Yes, there is such a thing as Fetching Google. When and how would you do this? Anytime you make a change to your website and go here to learn how to Fetch Google. When you make a change to your website (typically done by your web developer or webmaster) you will want to Fetch Google to come crawl your site so that Google sees you made a change and/or update. When Google sees the continual updates and comes to crawl your site often, this helps in the ranking of your website, in other words, it helps your website with SEO (Search Engine Optimization).

5. UX Centric

UX or, User Experience goes beyond just the aesthetics of your website. Whereas aesthetics are highly important, being able to navigate through your website is just as imperative. Your website can be visually appealing. But if it lacks the ability to get to the core reason of why that user came to your site in the first place, that user’s experience is shot and you now have a person who had a dissatisfying experience with, well, your business.

In a nutshell, don’t ignore your website. We know it’s a hassle, and it can be scary tackling such a beast of a project. But that’s why there are experts (like us!) to turn to and guide you through the process.

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