Never Boring

Never Boring

Designing Your Copy

Wednesday, January 24, 2018

Designing Your Copy

 

Copy has one purpose—to be read. A line of copy can contain as much feeling and emphasis as a paragraph, if tailored well enough: concision is key in copy. It must convey a message that sells or speaks to your target demographic. But not a one of those words matter if they’re not being read.

 

We’ve already talked about how a good design can help copy, but both a copywriter and a designer need to meet in the middle. Now we’ll dish out some hot tips for making sure your message reaches your audience.

 

Short and Sweet

Every sentence has to count. Like we said in our “Strip Down Your Copy” blog, if you want your words heard, they need to be relevant. Filler’s great in a high school essay—but it has no home in professional copywriting. If you don’t need the sentence, ditch it without a second thought. Your client deserves better. A good way to practice this is to give yourself (or have your designer give you) a strict word count. And bear in mind, you could always stand to lose 150 words.

 

Read, Review, and Edit

One of the biggest pitfalls of some professional copy is a typo. It can take a normally-careful writer and make them sound inexperienced. It can also make your copy sound unprofessional and sloppy. Professionalism is integral in business copy, as it can be the difference between a customer trusting your brand and not. One last sweep of your copy can do the trick—especially if it needs edits from the designer.

 

Copy should be just as pleasing to the eye as design. It should be easily read and should catch the eye. If the task sounds daunting, never fear. Never Boring is one of the few full-service advertising agencies that covers all the bases, including the production of award-winning copy and design. We’ve made telling your business’ story our first priority.

 

Never Boring can help you decide how to efficiently market your business to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists. 

Does Graphic Design Affect Social Media?

Thursday, January 18, 2018

Gratifying Graphic Design


With the decrease in attention span and the increase in instant gratification, graphic design has become more important than ever.


The world has gone from having the option of only a huge desktop monitor, to being able to carry the entire world wide web in their back pocket. Why does this matter? Because the aesthetics of an ad or website have to provide the same gratification, whether viewed on a device that fits in the palm of your hand or in its original form. Grabbing the attention and providing instant gratification within mere seconds, takes scroll-stopping, eye-catching graphic design on social media.



First Impression


We’ve gotten used to short and sweet. Tweets are limited to 280 characters and friends expect texts messages to be shorter. Having to make an impression so quickly can be difficult, especially leaving a lasting impression with your brand. This is why using an aesthetically pleasing graphic is so imperative. And, by using an eye-catching graphic consistently over social media networks, it is more likely that your brand will be recognized (creating brand recognition). Most people tend to be visual learners, so a well designed graphic being pushed across social media platforms can lead to a better chance of people remembering your brand and business.



Bigger Than It Is


A well designed graphic or logo play a large role in how social media users view and distinguish your brand. That’s why having an attractive graphic or logo is so important. Making sure your graphics are on point can help build your brand, consumer trust and even make your business seem bigger than it truly is. Furthermore, social media users are more inclined to share a unique and attractive graphic, resulting in even more impressions and shares.



Blurred… Graphics


Though, it is said that bigger is better, there are exceptions. One of those exceptions is making sure your graphic or logo on your social media page is the correct size so it doesn’t look blurry or distorted. This also pertains to your website. Having your logo, graphic or image large enough to get noticed and make an impression is the point and important. However, you don’t want any of the aforementioned files to be so big that it slows down the load time of your website. If this becomes the case, you will have frustrated potential customers who disengage before they even see your logo or graphic. A slow loading website also hurts your site’s SEO - but that’s a whole other beast we will tackle in a different article.


Design With SEO In Mind

Thursday, January 11, 2018

Design With SEO In Mind


Think the design of your website doesn’t affect your SEO? Think again.


Thinking ‘technical’ when your mind is set on thinking purely creative design can be tricky. Don’t get us wrong, there is some creative thinking that goes into designing a website with SEO in mind—it’s just not the typical fun ‘creative’ a designer would be used to.


Unfortunately, when a business is having their website designed or redesigned, they are not aware that SEO plays a part in the design. There are even some designers who are not aware of this (not our designers, of course). So, what is a business to do? Well, as much as one may not want to hear this, some homework will have to be done in order to know what to ask for and reference when getting a website designed or redesigned. Trust us when we say that putting in the homework at the beginning is easier and a heck of a lot less expensive in the long run.


Though, there are many aspects to designing with SEO in mind, today we are going to visit only two, yet very important elements of design with SEO in mind.



Help Them Find Their Way


Think about visiting a new place or driving to a new city—you need and want directions. Well, so does every visitor that comes to your website! Giving your visitors good navigation to browse through your site goes beyond the menu bar (a.k.a navigation bar). A good design allows a visitor to easily navigate throughout the site, taking them to pages of the website that are relevant to your visitor.


For example, if you are visiting a wine website and you are reading specifically about Pinot Noir, it would be nice—and smart of the website owner—if there was a link leading you to a page that talks about what foods to pair with Pinot Noir. Not only does this keep the visitor on your site longer, they are more likely to return and more likely to make a purchase.


Easy To Use


Usability is different than navigation and comprised of several elements. However, since we are specifically speaking about how design affects SEO, we're going to mention only the key elements that pertain to design.

  • The Layout: A page's layout should showcase the important elements of the page, making them more prominent and stand out.
  • Imperative Visuals: Make important components larger. For example, calls to action (CTA), titles, buttons - you get the point.
  • Great Design: A website, of course, needs to be visually appealing, but please, do not forget the important SEO elements that go into designing a website.


What Do You Like?


Lastly, before meeting with a designer, do some research. Peruse websites that are within your industry, then research websites outside of your industry. Write down aspects and elements of what you like and dislike; make note of key features and flow of the website(s). Think about your customers and clients - are you providing them with easy navigation and usability?



If designing with SEO sounds daunting, never fear. Never Boring is one of the few full-service advertising agencies that covers all the bases, including the production of award-winning copy and design. We’ve made telling your business’ story our first priority.


Never Boring can help you decide how to efficiently market your business to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.

The PB&J of Marketing

Monday, January 01, 2018
For an advertisement to grab your attention, it has to be the perfect marriage of design and copy.
A well-designed piece with punchy or poignant writing is the key to effective advertising. But how
do you synchronize these two separate processes?

In a way, copy and design are like marketing’s peanut butter and jelly—they go together perfectly,
but on their own they might not win a lot of hearts and minds. Great copy isn’t worth much if the
design is hard to look at, and a stellar design might not stand on its own without a strong concept.
Here are three steps in the process of coordinating your copy and design:

1.) Brainstorm
Design should happen in concert with copy, which means that strong communication skills are a
must. Brainstorm ideas with the designer and get a good idea of how much or little copy they need.
Although lorem ipsum is helpful, it doesn’t have the heart that fully-realized content does. It’s far
easier for a designer to construct a design based on the words you’ve given them. The words
themselves might warrant more emphasis in a design—but if the designer doesn’t have the copy,
how are they supposed to know that?

2.) Content Development
The process should be fully collaborative. We recommend applications like Slack and Google Drive
to maximize your efficiency. Google Drive even has a feature where you can assign tasks to those
shared on the document, making pending projects as simple as ever!

3.) Client Feedback
Make sure to keep in constant contact with your designer, and vice versa. Every edit should be
communicated so that if changes need to be made, they can be made with the full creative team
that they deserve. A collaborative project should be collaborative until the end!

If the task sounds daunting, never fear. Never Boring is one of the few full-service advertising
agencies that covers all the bases, including the production of award-winning copy and design.
We’ve made telling your business’ story our first priority.

Never Boring can help you decide how to efficiently market your business to bring in the most
customers. Call 209-526-9136 today to schedule a free consultation with our marketing
specialists.