Never Boring

Never Boring

It's What's On The Inside That Counts

Thursday, May 24, 2018

It's What's On The Inside That Counts

A website may not have feelings or a personality, per se, but it is meant to exude personality in order to muster up some sort of feeling from the visitor that graces your website. With this in mind, it’s important to remember that the quality of your website should be at the top of your priority list when embarking on the journey of building a website. If you keep this in mind, you will most certainly see the benefits of a well-developed site.

The Objective of Your Website

Just as with any other project you start, the first question you want to ask yourself when developing your website is, what is the objective of the website?

Here are a few questions to ask yourself when narrowing in on what your objective is:

Is your objective of building a website to bring awareness to your business?

If so, you’ll want to provide your visitors with information and insights about your business. What products or services do you provide? What’s important to you and your business? This is also a good opportunity to (visually) show off your branding.

Is your objective to create interest in your product or service?

If the objective of your website is to create interest in your product or service, then you would want to develop the homepage of your site in such a way that the visitors can interact and learn about the benefits of your product or service. A video or graphic is a great way to spark interest in your offerings.

Is the objective of your website to get conversions?

Conversion is a typical objective that everyone has when building their website, but this doesn’t always mean it’s the main objective - unless it is. If getting conversions is your main objective, then the way you develop and build your website, specifically your homepage, is very important. The way you guide your visitors from your homepage to other pages within your site is crucial in the conversion process - hence, why the way the backend (or inside) of your website is set up is imperative. If your visitors are having a hard time finding their way to your products then they’re more than likely to leave your website out of frustration.

5 Reasons Why Updating Your Website Is A Good Idea

Thursday, May 17, 2018

5 Reasons Why Updating Your Website Is A Good Idea

The thought of updating a website typically sends shivers down the spine of most business owners. In the beginning, there’s a thrill of something new and getting the face of the business out there on the internet. But then, once the realization of how hard it is to actually build and develop a website sinks in, as the good ‘ol B.B. King said, “The thrill is gone, baby.”

That said, if you ‘check-in’ with your website regularly, it’s actually not that bad. Think of your car, for example. If you take it in for its oil changes, keep it clean, get your inspections done, etc., it tends to be a lot smoother and easier to maintain and run for quite some time. However, if you let it go and don’t pay attention to making sure it’s up-to-date with its maintenance, you’ll find yourself down a rabbit hole of issues - similarly with your website.

So, we thought we would give you “maintenance tips” for your website. If you have questions, you know where to find us!

1. Aesthetic Appeal

Your website is the face of your business. If the face of your business doesn’t look good, a consumer’s impression of your business will not be good. If your website looks out of date and out of touch with the times, your customers and potential customers will think the same of your business. Don’t give the impression that your business can’t grow with your audience, its needs, and expectations.

2. Code Consciences

At the first glance of coding—the stuff that lives behind the scenes of a website—most want to look away and not even want to begin to understand what appears to be gibberish. But it’s that hard-to-understand gibberish that makes a website look good and function so smoothly. So ignoring the ever-changing world of web development and coding can be a costly mistake. For example, if your website was built 3 or 4 years ago, there is a good possibility that the code inside your website may not be needed like it was needed 4 years ago. This can slow the functionalities of your website down. Trust us, you do not want a slow loading website.

3. Creative Content

Despite what you may think, people still read. But, if they’re going to read, it'd better be good and it'd better be informative. People turn to Google (or the internet, in general) for information. So, if you’re providing minimal content to your visitors, you’ll get minimal interaction in return - from both visitors and Google. Remember pop icon Madonna who lived in a material world? Well, today we’re living in an informative world and we are informative girls (and boys). And remember, informative does not mean it has to be boring - get creative with your content!

4. Fetching Google and SEO

Yes, there is such a thing as Fetching Google. When and how would you do this? Anytime you make a change to your website and go here to learn how to Fetch Google. When you make a change to your website (typically done by your web developer or webmaster) you will want to Fetch Google to come crawl your site so that Google sees you made a change and/or update. When Google sees the continual updates and comes to crawl your site often, this helps in the ranking of your website, in other words, it helps your website with SEO (Search Engine Optimization).

5. UX Centric

UX or, User Experience goes beyond just the aesthetics of your website. Whereas aesthetics are highly important, being able to navigate through your website is just as imperative. Your website can be visually appealing. But if it lacks the ability to get to the core reason of why that user came to your site in the first place, that user’s experience is shot and you now have a person who had a dissatisfying experience with, well, your business.

In a nutshell, don’t ignore your website. We know it’s a hassle, and it can be scary tackling such a beast of a project. But that’s why there are experts (like us!) to turn to and guide you through the process.