Never Boring

Never Boring

Cracking the Whip on Your Website

Friday, September 08, 2017
Websites are a little bit like roommates. There are a lot of them that are really handy and helpful—but a deceptive amount that don’t like to pull their own weight. So, how do you get your website off the couch to wash a dish for once? Or, rather, how do you get your website to work for you?

These four simple rules can help turn visitors to your site into customers. 

1. Contact Info
Make yourself easy to get ahold of. Your phone number should be big, easy to read, and with click-to-call coding enabled, if possible. Your contact form, too, should be easy to find—especially since many look for help and services after normal business hours. Then, to make it clear you’re a local company, include your address so that it’s easy to find. 

 2. Be Unique
Content is great for SEO—the more, the better. But the kicker is that when you copy and paste content, it’s known as “duplicate content,” which is a surefire way to get penalized by search engines. The best advice here is to write what you know: write about your services, your history, and more! 

 3. Call to Actions
When there’s a big red button, it’s hard not to press it. A strong call to action, like “Read More,” “Improve Your Website,” or “Sign Up Now” is a big, shiny beacon that calls to your site visitors. It also makes it easy for them to find out where to click to do what they came to your site to do. 

4. Usability
Last but not least, your site should be easy to use. This means presenting information and choices in a clear and concise way, avoiding ambiguity, and placing important items in appropriate areas. Think of all your best experiences with websites: they usually have all the information you’re looking for right where you need it. That should always be the goal.  

If you’re hesitant to update your website because it’s not easy to work with, then maybe it’s time to think about a website redesign. Never fear: Never Boring is one of the few full-service advertising agencies that covers all the bases. From award-winning website design and coding to the highest quality SEO practices, we’ve made telling your business’ story our first priority. 


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