I SEE COLORS
I SEE COLORS
If you’re a movie maven, then you may already know the massive influence color plays in every scene of a movie. Movies aren’t just all fun and games. There is a ton of psychological s*#@ that goes into creating a movie, commercial, music video, video game….. you get the point.
The Influence of Color
Colors and their influence on us is rather fascinating. Psychological in fact. When a filmmaker, editor, or photographer is trying to evoke a certain feeling or reaction, one of their main considerations is what color(s) to use in order to elicit that desired response from you.
For example, red is a color that is primarily used for a range of emotions such as, love, sexiness, boldness, anger, danger and terror. Same with the color blue. Depending on what shade of blue is being used in a scene, you may feel melancholy or calm. Now, of course, the perception of colors can be subjective, but the feeling behind a color is fairly universal.
Colors Are No Accident
With the huge influence color has on a human’s psyche, you better believe the colors that are in each scene have been well thought out. Take director Tim Burton for instance. He is well known for the usage of color to tell his story. Think about Edward Scissorhands… What a dramatic difference between the cookie-cutter town that lives at the bottom of the hill from Edward’s hilltop castle.
The houses of the townspeople below are painted in cheerful, 1950’s-inspired pastel colors, while Edward’s castle on a hill is a depressing dark grey (creating a literal eyesore). You can’t watch this movie--or any Tim Burton movie, for that matter--without noticing the impact colors have in telling this story.
A film’s scene color can also give you hints, give insight to a character’s, well...character, and can highlight ideas of the film. Color can really guide you through a scene or an entire movie, if you pay attention.
Be Careful With Colors
All of that said, you want to be careful and discerning when using color to tell your story. You don’t want to over-saturate a scene or movie. Color is tricky and needs to be used wisely when telling a story. Color is there as the underlying tone and energy that subtly guides an audience, not screams at the audience (unless, of course, that’s the purpose).
So, if you’re thinking of filming a commercial for your business, think about what you want to evoke and get out of your clients or customers. Then, think about which colors to use to help make that happen.
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