Killing Your Darlings
Tuesday, April 25, 2017
Let’s get real here: no one is going to read five pages of copy. They might not even read the whole article. You have only a sentence to catch a reader’s attention.
So strip down.
I know you’re probably very attached to your page of copy, but in a medium-sized news article, the average reader will only read the first and last paragraphs. So what do you do if you have a message that needs their full attention?
Kill your darlings. Snip out the excess copy. Get to the meat of the issue so that your readers get instant access to your message. Your mission, if you choose to accept it: decide what that message is. What’s important to you and your business? Write it down. Refine it. And only then can you sell it.
Problems packing that persuasive punch? Looks like you might need a Copywriter—and where better than from an award-winning agency?
Never Boring is one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to designing your advertisements, crafting zingy headlines, and writing those commercials you can’t get out of your head.
Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526- 9136 today to schedule a free consultation with our marketing specialists.
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