Never Boring

Never Boring

Make Your Message with a Bang!

Wednesday, June 29, 2016
Did you know you can use the power of emotions to make your sales take off? With great power comes great responsibility, however, meaning that first you have to acquaint yourself with what emotions you’ll appeal to. Understanding these can help your ability to craft effective marketing messages. On that note, here are 5 tips and tactics that are proven to increase sales.

1. Brand Loyalty
Even if you’re not a fan of Starbucks, seeing the little green siren on countless cups in countless hands can have a psychological effect on you. It’s in human nature to want to belong, and brand loyalty is one of the many ways we can feel that way. Brand loyalty can be achieved with established brand storytelling, by connecting with customers and anticipating needs, and providing a consistent and personalized experience—something that a full-service agency like Never Boring can help you with.

2. Scarcity
That t-shirt you’ve been eyeing for weeks has finally gone on sale— but there’s only one left in your size! This principle, called the “Scarcity Principle,” motivates people to snatch up countless Livingsocial and Groupon deals while never even using them. This principle can be invoked any number of ways: Kickstarter discounts, eBay auctions, anniversary sales, one-of-a-kind specials, clearance sales, daily deals, or by promising that only a limited amount of product remains.

3. Cause-Related
It’s easy to love a company that outwardly supports humanitarian measures. Much like the ever-popular Lush, with its strong policy of not using animal testing for any of its products, consumers tend to think positively of companies who communicate their charitable support. When it comes down to it, consumers are willing to invest in what matters to them.

4. Trust
It’s important for a consumer to trust you in order to build a loyal customer base. Good reviews bring in good business! Domino’s was frank in their pizza turnaround, and with that, consumers were willing to give the brand another try.

5. Instant Gratification
When you see a headline like “Lose 10 Pounds in 10 Days,” or are presented with a deal like “buy a cup, get a free drink,” the promise of reward is made and it makes the temptation that much sweeter. We’re a culture that wants things right here, right now. This principle, called the “pleasure principle,” ensures that if you can provide consumers with consistent, instant gratification, the business will roll in.

Even knowing these tips, it can be hard to put them into action. That’s why it’s important to get an advertising agency that covers all the bases. We specialize in brand and marketing strategy, and can help develop your brand.

Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing experts.
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