Print is Not Dead
Friday, March 24, 2017
When Borders declared bankruptcy, many thought it was the death knell for printed books—and there was a popular opinion that magazines were going to follow close behind. But recent studies have shown the exact opposite: print isn’t dying, it’s thriving. That means that print advertisements show even more ROI than you might think.
ROI, or “Return on Investment,” is the measure of how effective an investment has been. In this case, it means the efficiency of print advertising. And oh boy, do we have some numbers for that.
According to NewsMedia Alliance’s collection of research, 63 percent of American adults read printed articles in an average week. In fact, the City and Regional Magazine Association (CRMA) found that those who read regional magazines tend to be affluent, well-educated, and tend to make purchases based on the ads in print publications.
Still not convinced? Benchmarketing for Newsworks’ research shows that periodical advertising even works in concert with online display ads, making them 4x more effective. And Miratech found that readers retain more information while reading print—results echoed by Two Sides North America’s U.S. survey where 88 percent of respondents expressed that they could retain information better when read on printed paper.
Does all this have your head spinning? How do you develop a print campaign and design it so it stands out, is conceptually strong, and gets a better response than the competition? Stop the presses—we have your answer. Never Boring is one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to designing your advertisements, crafting media plans, building your social media presence, and more.
Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.
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