Share the Love on Social Media
Friday, January 13, 2017
Love is in the air—but is it for your brand? Your consumers are tapping into the internet more than ever, with 82 percent of smartphone users turning to a search engine when looking for a local business¹. How can you make sure your shiny product ends up on their social media feeds?
1.) Consumers Just Wanna Have Fun
Just think about the posts that grab your eye. More than anything, your consumer wants to have fun—and there are so many ways to accommodate that. Whether appealing to your target audience's desire to do, desire to buy, or desire to know, make sure that your posts are something you would want to click on!
2.) Pull on their Heartstrings
We’re not saying to be the next George R. R. Martin—but he does get an awful lot of views. It’s been proven that emotional headlines will get you more clicks². Although it’s not always easy to craft the perfect headline, CoSchedule.co’s Free Headline Analyzer can help you craft and hone the ideal title for your talks.
3.) Make Sure the Timing is Right
Sometimes it’s hard to tell when it’s the ideal time to say something—thankfully, KISSmetrics has taken the guesswork out of it³. Blog content is read primarily around 11 a.m. and Monday is the best day for publishing content. And Twitter? TrackMaven figured out that tweets are retweeted most on Sundays.
4.) Pretty as a Picture
Nine times in ten, while scrolling through your Facebook or Twitter feed in bed, you’ve clicked on no fewer than five articles just because the pictures grabbed your eye. That’s why it’s important to try and find pictures for all of your posts to pull in the widest audiences.
But how do you figure out the perfect words for your emotional headline? How are you supposed to keep track of your social media statistics when you have so many other things you’re juggling. Never fear—Never Boring is here.
We’re one of the few full-service advertising agencies that covers all the bases: from award-winning brand and marketing strategy to maximizing social media, catchy graphics, smart signage, mobile friendly websites, cutting edge video, and more.
Never Boring can help you decide how to efficiently market yourself to bring in the most customers. Call 209-526-9136 today to schedule a free consultation with our marketing specialists.
- The Consumer Barometer Survey 2014/2015, U.S.
- Trackback Link
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