Time is Ticking: Urgency in Copy
Tuesday, September 05, 2017
As the old adage goes: time is money. Knowing how to write targeted emails to your customers can not only save you time, but also net you more business in the long run. The answer to why is simple: because time is always ticking. There are deadlines, lunch meetings, and important pitches that rely on an overbooked calendar. What’s making your service stand out?
At the end of the day, your readers want something out of you. They want a call-to-action, either to better themselves or to improve their business. This call-to-action makes your words worth their time investment. And two words can help influence their decision to give you a call:
There’s nothing like a deadline to get people moving. If your offer has an expiration date, the likelihood of your email or social media post being read and responded to increases exponentially. For example, the words “ending today” or “expires next Friday” enforces a deadline that gives your offer the added perk of the scarcity principle.
Surely you’re familiar with it. If there’s only one shirt left in your size—even if it’s a shirt you’re only lukewarm on—you’re more likely to buy it just so you don’t miss out on the opportunity if you change your mind later. This is the thought process behind deadlines: this window of opportunity will not be open forever, and what if you need it after it’s closed?
Sometimes it’s hard to find the right words to not only successfully include a timeline, but also phrase it with a diplomatic and unforgettable hook. If you get stuck, never fear: Never Boring is here.
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